SaaS Executive Dashboard
The SaaS Dashboard is designed to accommodate the ever-expanding needs of both owners and operators of SaaS businesses. This dashboard can be seamlessly integrated into your existing systems and provides instant feedback on potential issues and growth opportunities.
What’s included:
Annual Contract Value (ACV)
ACV is the dollar amount an average customer contract is worth to your company in one year, including one-time initial charges like setup or training.
Monthly Recurring Revenue (MRR)
MRR is the sum of all monthly subscription revenue. It is measured using only committed subscriptions or recurring fees and does not include variable or one time fees.
Annual Recurring Revenue (ARR)
ARR is the sum of all monthly subscription revenue normalized over a one-year period. ARR measures the predictable and recurring revenue components of term subscriptions.
Logo Churn Rate
Churn is the enemy of any subscription company. Logo Churn Rate is the percentage of Accounts that discontinue their subscription in a given time period.
ARR Churn
ARR Churn Rate is the percentage of recurring revenue lost due to both cancellation and downgrades.
Customer Lifetime Value (LTV)
LTV indicates the total expected revenue from the average customer account. It considers the average customer's revenue contribution and compares that number to the customer's predicted lifespan.
Customer Acquisition Cost (CAC)
CAC is the cost incurred to acquire a new customer. This includes the fully loaded costs associated with sales and marketing activities.
LTV/CAC
The LTV/CAC Ratio indicates whether the lifetime revenue from a customer is higher or lower than the sales and marketing costs needed to acquire that customer. If this ratio is less than 1, you are losing money on each new customer.
CAC Payback Period
CAC Payback Period is the time it takes for a customer to pay back their acquisition cost. The value depends on both customer acquisition cost and monthly revenue contribution.